Publications

Publication details [#51761]

Karan, Kavita and Yang Feng. 2009. International women's magazines in China: Global and local perspectives. Chinese Journal of Communication 2 (3) : 348–366.
Publication type
Article in journal
Publication language
English
Place, Publisher
Routledge

Annotation

Unlike other global media products that are imported from overseas, international women's magazines in China are published via licensing agreements or joint ventures with local companies. These ownership patterns allow local editions of international women's magazines to negotiate the tensions and contradictions between the global players and local publishers. Given the influence of cultural and commercial forces in different economic environments, international women's magazines provide a This study discusses how local realities and global influences are inextricably interwoven in the production process of international women's magazines in China, focusing in particular on the cultural forces shaping Chinese magazines.