Publications
Publication details [#51771]
Boje, David M. and Grace Ann Rosile. 2008. Specters of Wal-Mart: A critical discourse analysis of stories of Sam Walton's ghost. Critical Discourse Studies 5 (2) : 153–179.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This critical discourse analysis shows how Wal-Mart translates and crystallizes its version of hyperglobalization in annual reports (1972-2006), by rearticulating Samuel Walton, its dead leader. These corporate narratives of the dead leader are invoked and presented as polyphonic story by both people for and against Wal-Mart's hyperglobalization effects.