Publications

Publication details [#51789]

Koteyko, Nelya. 2009. 'I am a very happy, lucky lady, and I am full of Vitality!' Analysis of promotional strategies on the websites of probiotic yoghurt producers. Critical Discourse Studies 6 (2) : 111–125.

Publication type

Article in journal

Publication language

English

Keywords

advertising | critical discourse analysis | discourse strategy | health | website

Place, Publisher

Routledge

Annotation

This critical genre analytic study explores the discursive and semiotic means used in Internet advertising to promote probiotics as a trustworthy 'tool' to strengthen the body's inner defence mechanisms and considers the whole as a nexus of interrelated discourses on nutrition, the body, biomedicine and science.