Publications
Publication details [#51803]
Shugart, Helene A. 2008. Managing Masculinities: The Metrosexual Moment. Communication and Critical/Cultural Studies 5 (3) : 280–300. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This paper argues that in US popular culture, metrosexuality constituted a decisive rhetorical function for reconciling commercial with normative masculinity, by strategically organising homosociality.