Publications

Publication details [#51816]

Wang, Xiao and Laura M. Arpan. 2008. Effects of Race and Ethnic Identity on Audience Evaluation of HIV Public Service Announcements. Howard Journal of Communication 19 (2) : 44–63.

Publication type

Article in journal

Publication language

English

Keywords

audience | ethnicity | health | minority | race

Place, Publisher

Routledge

Annotation

The current study explores to what extent race, ethnic identity and expertise affect African and White American audience evaluation of HIV public service announcements.