Publications
Publication details [#51861]
Ramasubramanian, Srividya and Parul Jain. 2009. Gender stereotypes and normative heterosexuality in matrimonial ads from globalizing India. Asian Journal of Communication 19 (3) : 253–269. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This analysis of matrimonial ads from two popular Indian newspapers, enables to observe the construction and continuation of gender stereotypes and normative heterosexuality via socio-cultural discourses in globalizing India.