Publications
Publication details [#51865]
Kim, Min-Sun. 2009. Cultural bias in communication science: challenges of overcoming ethnocentric paradigms in Asia. Asian Journal of Communication 19 (4) : 412–421. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
To avoid the conditioning of Western knowledge and Eurocentric communication science, this paper highlights the operative relevancy and profit of culture-relative theorizing as alternative discourses in communication research.