Publications
Publication details [#51866]
Kuo, Eddie C.Y. and Han Ei Chew. 2009. Beyond ethnocentrism in communication theory: towards a culture-centric approach . Asian Journal of Communication 19 (4) : 422–437. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This paper advocates the adoption of a culture-centric, non-polarizing, meta-theoric approach, enabling communication scholars to theorize without ethnocentric, ideologically biased, arbitrary definitions of East or West.