Publications

Publication details [#51885]

Quick, Brian L. 2009. An Investigation of Value-, Impression-, and Outcome-Relevant Involvement on Attitudes, Purchase Intentions, and Information Seeking. Communication Studies 60 (3) : 253–267.
Publication type
Article in journal
Publication language
English
Place, Publisher
Routledge

Annotation

This study examined how value-, impression-, and outcome-relevant involvement affected information-seeking behaviors, attitudes, and purchase intentions of grocery shoppers.