Publications

Publication details [#51953]

Ebrahim, Haseenah. 2008. From “ghetto” to mainstream: Bollywood in South Africa. scrutiny2: issues in english studies in southern africa 13 (2) : 63–76.

Publication type

Article in journal

Publication language

English

Keywords

audience | film | intercultural communication | language use

Place, Publisher

Routledge

Annotation

This paper maps the South-African expansion of Bollywood-films beyond the Indian diasporic audience to “crossover” audiences, and developments in the cooperation of Bollywood and the South African film industry.