Publications

Publication details [#51954]

Molebatsi, Natalia. 2009. Locating African natural “hair-y-tage” in shampoo TV advertisements. scrutiny2: issues in english studies in southern africa 14 (1) : 21–30.
Publication type
Article in journal
Publication language
English
Keywords
advertisement | physical appearance | social norm | television
Place, Publisher
Routledge

Annotation

This paper discusses how televised South African shampoo advertisements reflect the ways in which "ideal beauty” is narrowmindedly packaged and sold.