Publications

Publication details [#51985]

Ball-Rokeach, Sandra and Holley A. Wilkin. 2009. Ethnic Differences in Health Information-Seeking Behavior: Methodological and Applied Issues. Communication Research Reports 26 (1) : 22–29.

Publication type

Article in journal

Publication language

English

Keywords

communicative efficiency | ethnicity | health | information chunking | medical conversation

Place, Publisher

Routledge

Annotation

Given huge ethnic differences in health information seeking attitudes, this paper examines how survey methodologies may inform researchers on the most efficient communication channels to reach medically bad informed American ethnic groups.