Publications

Publication details [#52013]

Noland, Carey and Walter J. Carl. 2008. The Conversational Geography of Word-of-Mouth Communication and Marketing Practices. Communication Quarterly 56 (2) : 184–207.

Publication type

Article in journal

Publication language

English

Keywords

communication | communicative style | economics | marketplace conversation | professional language

Place, Publisher

Routledge

Annotation

This paper uses a modified version of the Iowa Communication Record to explore the usefulness of a self-report-based methodology for disclosing how word-of-mouth (WOM) marketing agents experience their campaign and non-campaign-related WOM communication periods.