Publications

Publication details [#52035]

Smith, Sandi W., Paul D. Skalski, Ron Tamborini and Ed Glazer. 2009. Effects of Humor on Presence and Recall of Persuasive Messages. Communication Quarterly 57 (2) : 136–153.

Publication type

Article in journal

Publication language

English

Keywords

attitude | humor | message1 | persuasion | recall

Place, Publisher

Routledge

Annotation

This study explores how exposure to humorous persuasive message influences antecedents of presence which facilitate message recall. The results reveal though that presence may sometimes hinder persuasive message recall, but not necessarily to the cost of attitude change.