Publications

Publication details [#52069]

Boster, Franklin J. and Rachel A. Smith. 2009. Understanding the Influence of Others on Perceptions of a Message's Advocacy: Testing a Two-Step Model. Communication Monographs 76 (3) : 333–350.

Publication type

Article in journal

Publication language

English

Keywords

contextualization | evaluation | influencing | interpretation | message1, comprehension of

Place, Publisher

Routledge

Annotation

This article proposes a two-step model of social influence, combining range-frequency theory and the linear discrepancy model, to explore how others' message interpretations affect perceptions of message advocacy.K