Publications

Publication details [#52098]

Das, Enny and Peter Kerkhof. 2008. Improving the Effectiveness of Fundraising Messages: The Impact of Charity Goal Attainment, Message Framing, and Evidence on Persuasion. Journal of Applied Communication Research 36 (2) : 161–175.

Publication type

Article in journal

Publication language

English

Keywords

evidential utterance | frame | goal | message1 | persuasion

Place, Publisher

Routledge

Annotation

This study discusses which combination of evidence (abstract, statistical/anecdotal) and message framing (negative/positive), in addition to charity goal attainment address, could improve fundraising message efficiency.