Publications

Publication details [#52106]

Wong, Norman C. H. 2009. Antismoking Threat and Efficacy Appeals: Effects on Smoking Cessation Intentions for Smokers with Low and High Readiness to Quit. Journal of Applied Communication Research 37 (1) : 1–20.

Publication type

Article in journal

Publication language

English

Keywords

drug culture | message1 | persuasion | threatening

Place, Publisher

Routledge

Annotation

This study explores how perceived threat and efficacy of antismoking appeals influence smoking cessation intentions of smokers with low and high readiness to quit.