Publications
Publication details [#52115]
Stephenson, Michael T., Brian L. Quick, Kim Witte and Charles Vaught. 2009. Conversations among Coal Miners in a Campaign to Promote Hearing Protection. Journal of Applied Communication Research 37 (3) : 317–337. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This study explores the impact of hearing protection campaign messages on (coal miners') discussion of campaign postcards and helmet-sticker incentives. Hearing-related attitudes, behavior and intentions appear to be predominantly affected by affectively neutral messages.