Publications
Publication details [#52200]
Sohn, Steve H. 2009. Body Image: Impacts of Media Channels on Men's and Women's Social Comparison Process, and Testing of Involvement Measurement. The Atlantic Journal of Communication 17 (1) : 19–35.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This study explores the different influences and the diverging impact according to gender of magazine and television social comparison processes on men and women's body perceptual gap and satisfaction.