Publications

Publication details [#52220]

Nord, Christiane. 2008. Persuading by addressing: a functional approach to speech-act comparison. Southern African Linguistics and Applied Language Studies 26 (2) : 283–293.

Publication type

Article in journal

Publication language

English

Keywords

address | advertisement | persuading | phatic act | speech act

Language as a subject

English | German | Spanish

Place, Publisher

Routledge

Annotation

This paper explores a small corpus of English, German and Spanish advertising texts for indicators of the phatic function, which appears to be crucial for persuasion.