Publications

Publication details [#52229]

Niekerk, Angelique van. 2008. A discourse-analytical approach to intertextual advertisements: a model to describe a dominant world-view. Southern African Linguistics and Applied Language Studies 26 (4) : 495–512.

Publication type

Article in journal

Publication language

English

Keywords

advertisement | discourse analysis | intertextuality | world view

Language as a subject

Afrikaans | Dutch | English

Place, Publisher

Routledge

Annotation

This paper uses Harty's (1985) criteria to qualitatively examine the general acceptability of (a sample of 200) intertextual advertisements from the print media in Dutch, Afrikaans and English.