Publications

Publication details [#52356]

Dijkstra, Arie and Roos Schakenraad. 2009. Self-Discrepancies and Involvement Moderate the Effects of Positive and Negative Message Framing in Persuasive Communication. Basic and Applied Social Psychology 31 (3) : 234–243.

Publication type

Article in journal

Publication language

English

Keywords

frame | involvement | message1 | persuading | self-consciousness

Place, Publisher

Routledge

Annotation

This paper discusses how a person's self-discrepancy and involvement level mitigate the impact of positive and negative framing of messages in persuasive communication.