Publications

Publication details [#52554]

Zoonen, Liesbet van, Floris Müller and Laurens de Roode. 2008. We can't 'Just do it' alone! An analysis of Nike's (potential) contributions to anti-racism in soccer. Media, Culture & Society 30 (1) : 23–39.

Publication type

Article in journal

Publication language

English

Keywords

globalization | language use | organization | racism | sports language

Place, Publisher

SAGE Publications

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

This paper discusses the potential worldwide role of multinational corporations like Nike in the ongoing fight against soccer racism, focusing on how Dutch soccer players and fans in the Netherlands made sense of Nike’s most expensive anti-racist campaign to date, entitled ‘Stand Up Speak Up’.