Publications

Publication details [#52589]

Everitt, Dave and Simon Mills. 2009. Cultural anxiety 2.0. Media, Culture & Society 31 (5) : 749–758.

Publication type

Article in journal

Publication language

English

Keywords

brand name | labeling | language and culture | meaning | naming1

Place, Publisher

SAGE Publications

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

This paper discusses how the borrowed branding of the ‘Web 2.0’ label can be unsuccessful in conveying the label's original intentions and culture of development, and may therefore be implemented without thorough knowledge of its origins.