Publications

Publication details [#52596]

Engstrom, Erika. 2008. Unraveling The Knot. Political Economy and Cultural Hegemony in Wedding Media. Journal of Communication Inquiry 32 (1) : 60–82.

Publication type

Article in journal

Publication language

English

Keywords

economics | gender | hegemony | mass media | wedding

Place, Publisher

SAGE Publications

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

This paper argues that the multi-branch bridal media company 'The Knot', an example of political media economy, maintains, in creating for its female audience a perfect wedding image, a status quo enhancing femininity and consumerism.