Publications

Publication details [#52601]

Fraley, Todd and Daniel Buffington. 2008. Skill in Black and White: Negotiating Media Images of Race in a Sporting Context. Journal of Communication Inquiry 32 (3) : 292–310.

Publication type

Article in journal

Publication language

English

Keywords

audience | content1 | mass media | race | sports language

Place, Publisher

SAGE Publications

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

This study, exploring college students' perceptions of race in a sporting context, reveals a prevalent perception of Blacks and Whites having different physical and mental capacities linked to sport. It is argued that these responses reflect a process of audience-content negotiation.