Publications

Publication details [#52720]

Pawelczyk, Joanna. 2008. Symbolic Annihilation or Alternative Femininity? The (Linguistic) Portrayal of Women in Selected Polish Advertisements. Lodz Papers in Pragmatics 4 (2) : 311–332.

Publication type

Article in journal

Publication language

English

Keywords

advertisement | feminism | gender | identity negotiation | image

Place, Publisher

Versita

Journal WWW

www.degruyter.com/journal/key/LPP/html

Annotation

This study uses Goffman's concepts of function ranking and subordination ritualization and Critical Discourse Analysis (CDA), to explore wether selected Polish print advertisements, commonly linked with the dominant form of masculinity, reflect the new, post-1989 alternative (vs. dominant) form of femininity in Poland.