Publication details [#52985]

Kimmel, Michael. 2010. Why we mix metaphors (and mix them well): Discourse coherence, conceptual metaphor, and beyond. Journal of Pragmatics 42 (1) : 97–115.
Publication type
Article in journal
Publication language
Language as a subject
Place, Publisher


Drawing on a British corpus of newspaper commentaries on the 2004/05 EU referenda, this study demonstrates that ontologically mixed metaphors make up 76% of all metaphor clusters and that almost all of these are directly understandable. This contends the view of mixed metaphor as troublesome language usage.