Publications

Publication details [#53039]

Alejo, Rafael. 2010. Where does the money go? An analysis of the container metaphor in economics: The market and the economy. Journal of Pragmatics 42 (4) : 1137–1150.

Publication type

Article in journal

Publication language

English

Keywords

economics | language use | metaphor | rhetorical effect | textbook

Place, Publisher

Elsevier

Journal WWW

www.sciencedirect.com/web-editions

Annotation

This article uses a combined linguistic-economic perspective to examine the CONTAINER metaphor in economics textbooks. It is suggested that this metaphor constitutes a rhetorical device, deployed to transmit the idea of depersonalization and objectification.