Publications

Publication details [#53171]

Rojo López, Ana María and María Ángeles Orts Llopis. 2010. Metaphorical pattern analysis in financial texts: Framing the crisis in positive or negative metaphorical terms. Journal of Pragmatics 42 (12) : 3300–3313.
Publication type
Article in journal
Publication language
English
Language as a subject
Place, Publisher
Elsevier

Annotation

This comparative analysis of the conceptual metaphors of the Global Systemic Crisis in both English and Spanish financial artices from The Economist and El Economista , demonstrates that metaphors constitute a powerful mechanism to frame economic crisis and serve certain political interests.