Publication details [#53239]

Pyysiäinen, Jarkko. 2010. Co-constructing a virtuous ingroup attitude? Evaluation of new business activities in a group interview of farmers. Text & Talk 30 (6) : 701–721.
Publication type
Article in journal
Publication language
Place, Publisher
De Gruyter


This study uses a qualitative analysis of argumentation and social interaction to show how attitude constructions in a face-to-face group interview with farmers, can be explained with respect to the apparition of a common social 'virtuous ingroup' identity.