Publication details [#53346]

Bres, Julia de. 2010. Promoting a minority language to majority language speakers: television advertising about the Mori language targeting non-Mori New Zealanders. Journal of Multilingual and Multicultural Development 31 (6) : 515–529.
Publication type
Article in journal
Publication language
Language as a subject
Place, Publisher


This study evaluates the potential efficiency of deploying minority language promotion materials in television ads as a way of planning for the tolerability of the minority Maori language among majority language speakers in New Zealand.