Publication details [#53645]

Coupland, Nikolas and Peter Garrett. 2010. Linguistic landscapes, discursive frames and metacultural performance: the case of Welsh Patagonia. International Journal of the Sociology of Language 2010 (205) : 7–36.
Publication type
Article in journal
Publication language
Language as a subject
Place, Publisher
De Gruyter


This case study of the Welsh Patagonian linguistic landscape discusses how the Welsh heritage frame dominates in the visible Gamain landscape, linking Welshness with initiatives of commercial heritage tourism, and especially with ‘Welsh tea houses’. It also explores language choice (chiefly Welsh and Spanish), and multimodal and stylistic resources, deployed in framing Welshness, and composing it metaculturally, in diverse types of public signs and displays.