Publications

Publication details [#53666]

Hetsroni, Amir. 2010. Violence in mainstream TV advertising: A comparison of the representation of physical aggression in American and Israeli commercials. Communications 35 (1) : 29–44.

Publication type

Article in journal

Publication language

English

Keywords

advertisement | aggression | commercial language | crosslinguistic perspective | television

Place, Publisher

De Gruyter

Journal WWW

www.degruyter.com/journal/key/COMM/html

Annotation

This study compares the representation of physical aggression in mainstream American and Israëli television commercials from both inter- and intra-cultural perspectives, reckoning with regulation factors and public opinion related implications.