Publication details [#53827]

Stephenson, Michael T., Brian L. Quick and Holly A. Hirsch. 2010. Evidence in Support of a Strategy to Target Authoritarian and Permissive Parents in Antidrug Media Campaigns. Communication Research 17 (1) : 73–104.
Publication type
Article in journal
Publication language
Place, Publisher
SAGE Publications


Drawing on a theoretical parenting model, this paper examines the differential impact of two types of parental antidrug ads on parents who have adopted either an authoritarian or a permissive parenting style.