Publications

Publication details [#53827]

Stephenson, Michael T., Brian L. Quick and Holly A. Hirsch. 2010. Evidence in Support of a Strategy to Target Authoritarian and Permissive Parents in Antidrug Media Campaigns. Communication Research 17 (1) : 73–104.

Publication type

Article in journal

Publication language

English

Keywords

audience | drug culture | family role | mass media | permission

Place, Publisher

SAGE Publications

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

Drawing on a theoretical parenting model, this paper examines the differential impact of two types of parental antidrug ads on parents who have adopted either an authoritarian or a permissive parenting style.