Publication details [#53830]

Lee, Eun-Ju. 2010. What Triggers Social Responses to Flattering Computers? Experimental Tests of Anthropomorphism and Mindlessness Explanations. Communication Research 17 (2) : 191–214.
Publication type
Article in journal
Publication language
Place, Publisher
SAGE Publications


This study assesses two accounts for the computers are social actors (CASA) paradigm, i.e. anthropomorphism and mindlessness. Employing flattery effects as an example of social responses, two experiments explored how the interface's anthropomorphism, individuals’ rationality, and cognitive busyness affect the extent to of social attributes to computers.