Publication details [#54012]

Cao, Qing. 2010. The re-imagined West in Chinese television. A case study of the CCTV documentary series the Rise of the Great Powers. Journal of Language and Politics 9 (4) : 615–633.
Publication type
Article in journal
Publication language
Language as a subject
Place, Publisher
John Benjamins
Journal DOI


This paper examines television portrayals of the West in contemporary China, focusing on an emerging non-victimistic media discourse on modern Western history. The analysis is contextualized within the wider sociopolitical dynamics of a rising nationalism and increased space for negotiation among the different groupings of Chinese elites. The paper falls into three parts. The first investigates the discursive features of a television documentary text that constructs a fresh, positive image of the West. The second discusses critiques of the series from the perspectives of a liberal, pro-market right and anti-capitalist new left. The third part extends the analysis to the social context of the mainstream pragmatic nationalism that has risen to prominence in recent decades. The paper concludes with a discussion on tensions within differing views of the West, and a critical assessment of the fresh, non-moralistic account of the Western road to modernity.