Publications
Publication details [#54331]
Kienpointner, Manfred. 2010. Rhetoric. In Östman, Jan-Ola and Jef Verschueren, eds. Pragmatics in Practice. (Handbook of Pragmatics Highlights 9). John Benjamins. pp. 264–277.
Publication type
Article in book
Publication language
English
Keywords
Place, Publisher
John Benjamins
Annotation
This essay deals with rhetoric. It discusses the main concepts of ancient rhetoric, modern developments in the field, and surveys the major areas and subjects of rhetoric, i.e. the techniques of argumentation, formulation and delivery. It also places rhetoric into its social macro-context: the (mis)use of rhetorical techniques in the media, in propaganda and advertising. Finally, it presents an overview of the reception and further development of rhetorical concepts in other disciplines.