Publications

Publication details [#54331]

Publication type
Article in book
Publication language
English
Place, Publisher
John Benjamins

Annotation

This essay deals with rhetoric. It discusses the main concepts of ancient rhetoric, modern developments in the field, and surveys the major areas and subjects of rhetoric, i.e. the techniques of argumentation, formulation and delivery. It also places rhetoric into its social macro-context: the (mis)use of rhetorical techniques in the media, in propaganda and advertising. Finally, it presents an overview of the reception and further development of rhetorical concepts in other disciplines.