Publication details [#54736]

Poppel, Lotte van. 2011. The strategic function of variants of pragmatic argumentation in health brochures. Journal of Argumentation in Context 1 (1) : 97–112.
Publication type
Article in journal
Publication language
Place, Publisher
John Benjamins
Journal DOI


This paper examines the strategic function of four variants of pragmatic argumentation in the context of advisory health brochures. It argues that each variant functions as a strategic manoeuvre that deals with potential countermoves: with variant I and II writers can address anticipated doubt with respect to the standpoint and with variants III and IV they can strategically erase potential criticism of or possible alternatives to the proposed action.