Publications

Publication details [#54811]

Cheung, Ming. 2011. Sales promotion communication in Chinese and English: A thematic analysis. Journal of Pragmatics 43 (4) : 1061–1079.

Publication type

Article in journal

Publication language

English

Keywords

business letter | communicative efficiency | language and culture | persuading | theme1 vs. rheme

Language as a subject

Chinese | English

Place, Publisher

Elsevier

Journal WWW

www.sciencedirect.com/web-editions

Annotation

This paper compares the similarities and differences in persuasive messages across sales letters written in two languages, namely Chinese and English, using Halliday's (1994) notion of Theme.