Publications
Publication details [#54823]
Haakana, Markku. 2011. Invoking another context: Playfulness in buying lottery tickets at convenience stores. Journal of Pragmatics 43 (5) : 1288–1302.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Elsevier
Journal WWW
Annotation
This study focuses on highly conventionalized ways of being playful when buying lottery tickets at Finnish convenience stores, instead of following the more usual, serious way of interacting, by invoking the frame of another type of institutional encounter. It is suggested that the motivations for this playfulness are linked to the activity's recurrent nature and an eventual delicacy involved in playing the lottery.