This study illustrates how reproductive newswriting, relying on ready-made source texts, prompts news frames allowing reporters to write fast and efficiently whilst also compelling them to import new frames which balance the story, establish authority and maximize news value. The presented case study examines the multimethodological writing process analysis of a news article announcing the product launch of Apple TV on the Belgian market. This paper is a case study of reproductive newswriting, i.e. writing from news sources. We offer a multimethodological writing process analysis of a news article announcing the product launch of Apple TV on the Belgian market. By combining interview data, keystroke logging data, frame and corpus analysis, we reconstruct the discursive strategies a senior business reporter, the third author of this paper, employs as he writes a news article from a corporate press release. This study illustrates how reliance on ready-made (corporate press release) source texts prompt news frames which allow reporters to write fast and efficiently while also compelling them to import new frames which balance the story, establish authority and maximize news value. Taken together, these analytical dimensions lay bare both the interpretive creativity and professional routines of reproductive newswriting.