Publication details [#54926]

Dickel Dunn, Cynthia. 2011. Formal forms or verbal strategies? Politeness theory and Japanese business etiquette training. Journal of Pragmatics 43 (15) : 3643–3654.
Publication type
Article in journal
Publication language
Language as a subject
Place, Publisher


This paper explores the politeness concepts, manifest in Japanese business etiquette training. Although the training appears to embody attention to both formal forms such as honorifics (Ide, 1989) and the verbal strategy types delineated by Brown and Levinson (1987), both politeness types are presented in terms of “discernment,” or accord with social norms, rather than as individually justified strategic choices.