Publication details [#55289]

Sandberg, Helena. 2011. Tiger talk and candy king: Marketing of unhealthy food and beverages to Swedish children. Communications 36 (2) : 217–244.
Publication type
Article in journal
Publication language
Language as a subject
Place, Publisher
De Gruyter


This paper recapitulates the TV and Internet study findings, stakeholder views and public opinion, and debates the policy implications of digital media and the marketing of insalubrious food and beverages to Swedish children (surveyed during one week in 2005 and 2007).