Publications

Publication details [#55347]

Potowski, Kim. 2011. Linguistic and cultural authenticity of ‘Spanglish’ greeting cards. The International Journal of Multilingualism 8 (4) : 324–344.

Publication type

Article in journal

Publication language

English

Keywords

bilingualism | code-switching | commercial language | greeting | language and culture

Language as a subject

English, American | Spanish

Place, Publisher

Routledge

Annotation

This study argues that infelicitously codeswitched (IC) Spanish–English greeting cards (produced for (and probably by) bilinguals rather than Anglos), can be considered as a perversion of authentic bilingual practices in a defective effort to render and/or mold Latino linguistic practices.