Publication details [#55394]

Kubota, Ryuko. 2011. Learning a foreign language as leisure and consumption: enjoyment, desire, and the business of eikaiwa. International Journal of Bilingual Education and Bilingualism 14 (4) : 473–488.
Publication type
Article in journal
Publication language
Language as a subject
Place, Publisher


Using data from a qualitative study of men and women acquiring eikaiwa (English conversation) in informal Japanese contexts, this study explores the aspects of leisure, desire and consumption, which reflect the business interest of the eikaiwa industry, which commercializes and exploits whiteness and native English speakers.