Publication details [#55421]

Saal, Elvis. 2011. The effect of teenage language in health communication: A study among English and Sepedi teenagers. Language Matters: Studies in the Languages of Africa 42 (1) : 83–103.
Publication type
Article in journal
Publication language
Language as a subject
Place, Publisher


This study compares the impact of the use of a South African English and Sepedi teenage language variety in health communication messages within the framework of the South African loveLife campaign (also in comparison to the corresponding standard variety). Sepedi youth clearly preferred the teenage variety, but there was no difference as to perceived message persuasiveness.