Publications

Publication details [#55465]

Freiermuth, Mark. 2011. Text, lies and electronic bait: An analysis of email fraud and the decisions of the unsuspecting. Discourse & Communication 5 (2) : 123–145.

Publication type

Article in journal

Publication language

English

Keywords

brand name | discourse analysis | e-mail communication | lying | rhetorical effect

Place, Publisher

SAGE Publications

Annotation

This study explores how (the content of) rhetorical moves within '419' e-mail (advance fee fraud) scam messages, ease change in a possible victim’s mind, inciting him/her to ill-judged action? Scammers appear most engaged in building solidarity with a brand and playing to its egocentrism.