Publications

Publication details [#55659]

Barak-Brandes, Sigal. 2011. “I'm Not Influenced by Ads, But Not Everyone's Like Me”: The Third-Person Effect in Israeli Women's Attitude Toward TV Commercials and Their Images. The Communication Review 14 (4) : 300–320.

Publication type

Article in journal

Publication language

English

Keywords

audience response | feminism | gender | television ad | third person

Place, Publisher

Taylor & Francis

Annotation

This paper uses qualitative methodology to explore TPE (third-person effect) expressions in an extensive feminist reception study, examining, for the first time, how Israeli women assess images of women and femininity in TV ads.