Publications

Publication details [#55664]

Larrimore, Laura, Li Jiang, Jeff Larrimore, David Markowitz and Scott Gorski. 2011. Peer to Peer Lending: The Relationship Between Language Features, Trustworthiness, and Persuasion Success. Journal of Applied Communication Research 39 (1) : 19–37.
Publication type
Article in journal
Publication language
English
Place, Publisher
Routledge

Annotation

Using Linguistic Inquiry and Word Count (LIWC) software, this corpus analytic study explores the link between language use and persuasion success in online unaffiliated Peer-to-Peer (P2P) loan requests.